Posts Tagged ‘video’

Let’s face it; if you’re online, and live in today’s world, you’ve heard of, and probably use YouTube. Since Feb. 2005 when it was founded, YouTube has grown by leaps and bounds, adding new features, and more options. If you have an Apple iPhone or an Android-powered smartphone, YouTube can be found in the palm of your hand, 24/7. Aside from being the world’s largest online repository of video, businesses use YouTube to promote their products, run advertising campaigns and post commercials as well.

YouTube self proclaims that “people are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube.” To think that your business cannot benefit from the grossly large demographic that YouTube has to offer  is absurd, and a mistake many businesses are making today. YouTube in many ways is saturating the population like color television did when it first came out.

For the business, it is essential that even if you don’t post videos, or don’t post videos regularly, that your business has a YouTube presence. As with any booming social media tool, it has an positive impact on your target demographic simply by having a presence.

Should you want to update and use the site for promotional purposes, make your updates meaningful. In a world where the next video out of billions to be viewed, what’s going to make yours stand out to your audience? Don’t forget to market your YouTube content outside of just YouTube. Herein lies the greatest potential for your business. Informational videos, promotions, and commercials that are uploaded by your company shouldn’t just sit on YouTube waiting for the random viewer. Include your videos in e-blasts, post the videos to your company’s Twitter and Facebook accounts. Doing so will help your channels viewers/subscribers to increase, and will help word about what your business has to offer move quicker in your market.

Have you heard of “JK”? Also known as Jill Peterson and Kevin Heinz. Still doesn’t ring a bell? Their wedding entrance video is a hit on Youtube, receiving over 10 million views since being uploaded almost ten days ago. As I watched a video clip of the newlyweds and the wedding party on The Today Show, what struck me was how fast and easy it is for almost anyone to gain worldwide attention in this new world of social networks – for good or bad.

While the old 15 minutes of fame is now more like 2-3 minutes of viral media being passed around in virtual communities, what would it take for your business to get a few moments in that humongous spotlight. What would you pay? Chances are, if its creative, unique, and genuine enough, that kind of exposure can come free.

So, what are you doing to turn your brand into the next big (viral) thing?