Posts Tagged ‘Ning’

One can’t deny that technology has indeed made the world a much smaller place in many ways. It has become so much easier to reach out to people sitting on the other side of the world, or who you may never have met. No wonder then that websites which support a particular cause like, or which are a meeting place for people who share similar passions often comprise of a mixed bunch of people from different countries. Social networking websites like Facebook and Twitter help people interact closely and stay in touch more often. However, these sites have also proven to be a great meeting ground for brands which want to get closer to their customers and also a huge marketing forum for newly launched products as well.

So why is Ning any different?

Just like its counterparts, Ning is a social platform too. The driving force behind this website is to connect with other people who truly share your passions and other interests. Once you create your own off-site social network, you are free to reach out to other members and find people who are passionate about a cause you care about, talk to others about your brand or make new friends. Once you register on the website, members can then choose to personalize their pages by choosing from over 50 themes, selecting from various privacy options, share photos and videos, chat in real time with other members, create groups, add a forum for discussion or organize events- in short everything that other popular social networking sites offer.

How can Ning help your business?

Many organizations and reputed brands are discovering the power of Ning for themselves.

1. It’s important for a brand to keep in constant touch with its audience and Ning offers a great opportunity to receive a constant flow of feedback from customers. It’s a wonderful way to get new ideas, work on improving existing ones and understand what the customer REALLY wants.
2. Ning also lets members come together and interact among themselves as well. The best way to start a dialog between your customers is to create an exclusive forum for discussion where relevant topics can be discussed and views exchanged.
3. If your organization is launching a new product, then harness the reach that Ning offers! You can upload photos, videos, events and blog posts which will reach your intended audience as well.
4. If you are truly passionate about a cause, Ning offers a great opportunity to find other like minded people. Starting a new event, planning a charity drive or simply supporting your community- Ning lets you do it all.
5. It’s easy to find existing communities which are in the same industry as yours and become a part of them. It’s a great way to keep abreast of the latest developments and share ideas.
6. Make your customers feel special and connected to your brand by giving them a forum to discuss and share views about your brand .That helps to increase brand loyalty on their part and gives you resources to promote your brand even further.