Posts Tagged ‘Google’

Google mail? Since it’s unveiling as an invite-only service on April 1, 2004, Gmail has done nothing but grow, accelerate, and succeed when it comes to webmail. A free service to anyone who signs up for it, Gmail has become the industry leader in searchable, organizable, easy-to-use email.  Let’s take a look at Gmail’s main features.

1. Threaded emails

Remember when you used to email someone back in, say, 1999? You’d send them a message, they would reply and so on, until your inbox was chock full of individual messages. Sure, they were all quoted in each message so you could keep track, but your inbox was a mess and impossible to keep tabs on. Enter Gmail. When someone replies to your email in Gmail, it takes a nice little slot in your inbox, along with all the other messages in that conversation.

2. Google Search for Email

Remember when Google began to dominate the online search scene? You could search images, documents, and of course, the internet. But until Gmail, searchable email was sketchy and hard to use at best. Gmail allows you to search your email, using that same technology that Google used for their famous search engine. Just like the search engine, you can use all the boolean search terms as well as include/exclude terms.

3. Labels

Gmail allows users to set up labels for different messages, much like folders in Outlook or other email programs. Users can color-code the labels for different items, and apply filters to incoming messages to flag them with a particular label. Labels are particularly useful when using Gmail for more than one email account, and for people receiving massive amounts of email daily. They streamline the email organization process, and when combined with threaded conversations make for a much more organized email inbox.

4. Filters

As already mentioned, filters can be set up to automatically categorize emails. Once a filter is set up, when incoming messages apply to a given filter, the filter will then categorize according to a particular label, or mark the message as read, etc. Filters keep the inbox from becoming one big cluttered mess. They can even delete messages upon arrival if the messages meet given criteria.

Gmail is the all-in-one email solution. It can be set up to check/send email from multiple accounts, and it can also be used via POP access to an email client like Microsoft Outlook.

In a nutshell

Google is a search engine; so Google Voice is… Searchable voice? In a way, yes. Google takes the traditional method of calling, leaving/checking voicemails, and communication in general and puts it in a whole new light. Google Voice users can sign up for a Google number; one single number to use that will ring any combination of your other numbers. This eliminates confusion of voicemail boxes, and eases the process of getting back to someone. Users can define when certain numbers should be called, and can send particular callers to particular phones as well. In addition, Google has streamlined the voicemail process to include voicemail transcription, as well as sharing voicemails, and the ability to archive voicemails.

Why is it useful?

Users of Google Voice can streamline the way people get a hold of them. For instance, a user can designate a Google Voice number, and get notified of a voicemail via SMS, email, or the mobile application. They can make international calls through Google Voice’s app, or the dialer on some phones at just pennies per minute to most countries. Google Voice makes archiving, searching, and organizing voicemails simple, through its online portal.

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Is privacy in the age of social media just an illusion? Signs certainly seem to be pointing that way. Thanks to Google, anyone with access to the Web can quite easily draw an accurate profile of who I am, where I work and what I believe. With the aid of LinkedIn and Twitter, potential employers can form an opinion of recruits without even checking references. I don’t want to debate ethics or the legal implications of such phenomenon, but I just wonder how long it will be before the public starts looking for a way to get out from under the microscope. Or, if Facebook is correct, and we’ll accept that it is now normal for strangers to peer into our most personal space.

Google’s CEO, Eric Schmidt, received a fair amount of criticism when he said in a CNBC interview that, “If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.” This is probably not what I want to here from the CEO of the company that stores my emails, voicemails, blogs, etc. But it doesn’t make me want to unplug from the web either. I’ve just come to accept the trade-off that balances the power of free-flowing information and our willingness to share what we know.

Popular social networks are literally banking on the fact that there are millions of other people who feel the same way and becoming increasingly lax about their privacy. While Facebook has lured us in with the promise of intimate networks and full privacy controls. Recent changes in their policies have shown that they would rather we opened up and made our lives searchable. After all, that is where the money is. Advertisers would love to know that I’m in the market for a new something-or-other so they can tell me just where to get it at the right price.

As social media develops, I believe the trend will continue towards people opening up and sharing, and over-sharing. It won’t all be bad, because I believe we all gain when ideas are shared and expanded. For now, I’ve drawn the line at geo-location (there’s something creepy about being tracked as a dot on a map). Besides, I still like the option of being fashionably late without my boss knowing that I stopped to get a donut. And it will be a long, long, long time before I’m willing to put my medical records online. Sorry, Google.

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