Here are some new interesting facts about Twitter from Mashable and Twitter, including how they’re getting 300k new users daily, and how they’re working to make Twitter more prolific and easier to use, as well as well as expanding on the mobile platform.
Twitter Surpasses 145 Million Registered Users. (Mashable)
The Evolving Ecosystem. (Twitter)
This week, Twitter introduced “Promoted Tweets” as a new way for businesses to advertise on the popular microblogging sites. Utilizing the same model as Google AdWords, Promoted Tweets will allow a business to pay for their selected tweet to be shown at the top of a search result page. Currently this program is in the trial stages with only a few businesses (such as Virgin America and Best Buy) participating at this time.
How Does the Promoted Tweets Program Work?
A company or brand will write a tweet and mark it “promoted”. Then using a payment process that has yet to be defined publicly, an amount will be paid and search keywords will be added. When a Twitter user searches for one of the supplied keywords, the tweet will be at the top of the list before any non-paid tweets.
How Long Will a Promoted Tweet be Featured?
Details are a little bit hazy on this part of the program, but Twitter has said that quality and “resonance” of ads will be considered. The better the quality of the ad, the longer it will be featured. Once the tweet no longer resonates with a certain number of Twitter users, the tweet may become a regular tweet and enter the Twitter stream.
What Are the Benefits of Using Promoted Tweets?
The largest benefit is that your tweet will not immediately disappear into the vastness of Twitter. Tweets on popular subjects sometime spend less than a minute on the front search page for that term. Using Promoted Tweets means your tweet will be there when a user searches for your keyword.
What Are the Disadvantages of Using Promoted Tweets?
It seems that Twitter still has a lot of details to hash out, so it’s hard to answer this question definitively. One reason that social media marketing works is because it connects the customer directly to the company or brand. Promoted Tweets does not seem like it will be a valid substitute for actually interacting with your customer base.
There is also a growing backlash of the Twitter community claiming that this program is counter to the spirit of Twitter where every user is even. However, controversy when a new ad program begins is not a new phenomenon. Google AdWords and Facebook Ads both had resistance from users which has all but disappeared after implementation.
While it is still somewhat unclear how beneficial Promoted Tweets will be to businesses in the long run, it is an interesting new offering from Twitter. If it is embraced by the users and done tastefully, Promoted Tweets will create additional interaction and engagement with current customers and enlarge a company’s customer base.
Social networking expert Melissa Wilson addressed social media as marketing and business tool for Paule, Camazine & Blumenthal, P.C. and the Crestwood-Sunset Hills Chamber of Commerce
St. Louis, MO–The impact of social media for businesses in successful marketing was the topic addressed by Melissa Wilson, founder of YourSocialMedia and Wilson Monnig Creative. She discussed new opportunities with Paule, Camazine & Blumenthal, P.C. Attorneys at Law and the Crestwood-Sunset Hills Chamber of Commerce.
Wilson advised that social media should be a part of any business or organization’s marketing plan, just as traditional marketing, such as print advertising and radio and television commercials. LinkedIn, Facebook and Twitter are the most popular now.
“While it is gratifying that companies are eager to begin a social media campaign,” says Wilson, “research, planning and analysis upfront will make that plan professional and easy to launch. The greatest benefits of business social networking are lead generation, sales, industry relevance and customer satisfaction for repeat sales. Devising a solid plan in the beginning will make all that work worthwhile.”
Facebook has become a big marketing aid and is used by companies to promote such items as coupons, sweepstakes, news, sales and discussion boards. Reasonably priced advertising is another plus for small companies. Facebook ads convert to considerably higher distribution and at half the price or less than Google.
Mary Ann McWilliams, executive director of the Crestwood-Sunset Hills Chamber of Commerce, says that “Melissa approached her subject in plain English and understandable terms. Our members are excited to take what Melissa told them back to their office and implement.” Wilson’s presentation was sponsored by the Service Corps of Retired Executives (SCORE).
#####
About YourSocialMedia.com
YourSocialNetwork.com is an initiative by Wilson Monnig Creative to help businesses and individuals understand the effectiveness of the different social media tools available to them, and integrate them into their marketing plans.
About Wilson Monnig Creative
Wilson Monnig Creative LLC is an innovative marketing, public relations, advertising, website, Internet search engine optimization and print design company. A leading provider for social networking and new media projects, Wilson Monnig also helps clients understand and use new marketing methods to compete in today’s business climate.
The group’s nationwide client base includes companies in real estate, agriculture, automotive, folk artisans, personal fitness and entrepreneurial start-ups. Founded by Melissa Wilson in 2006, the company is located in the St. Peters/St. Charles/St. Louis, Missouri, area. Wilson has assembled award winning, experienced talent who are adept at managing client projects from conception through implementation.
 |  |
 |  |
 |
 |  |  |
Loading ...