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Social networking expert Melissa Wilson addressed social media as marketing and business tool for Paule, Camazine & Blumenthal, P.C. and the Crestwood-Sunset Hills Chamber of Commerce

St. Louis, MO–The impact of social media for businesses in successful marketing was the topic addressed by Melissa Wilson, founder of YourSocialMedia and Wilson Monnig Creative. She discussed new opportunities with Paule, Camazine & Blumenthal, P.C. Attorneys at Law and the Crestwood-Sunset Hills Chamber of Commerce.

Wilson advised that social media should be a part of any business or organization’s marketing plan, just as traditional marketing, such as print advertising and radio and television commercials. LinkedIn, Facebook and Twitter are the most popular now.

“While it is gratifying that companies are eager to begin a social media campaign,” says Wilson, “research, planning and analysis upfront will make that plan professional and easy to launch. The greatest benefits of business social networking are lead generation, sales, industry relevance and customer satisfaction for repeat sales. Devising a solid plan in the beginning will make all that work worthwhile.”

Facebook has become a big marketing aid and is used by companies to promote such items as coupons, sweepstakes, news, sales and discussion boards. Reasonably priced advertising is another plus for small companies. Facebook ads convert to considerably higher distribution and at half the price or less than Google.

Mary Ann McWilliams, executive director of the Crestwood-Sunset Hills Chamber of Commerce, says that “Melissa approached her subject in plain English and understandable terms. Our members are excited to take what Melissa told them back to their office and implement.” Wilson’s presentation was sponsored by the Service Corps of Retired Executives (SCORE).

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About YourSocialMedia.com
YourSocialNetwork.com is an initiative by Wilson Monnig Creative to help businesses and individuals understand the effectiveness of the different social media tools available to them, and integrate them into their marketing plans.

About Wilson Monnig Creative
Wilson Monnig Creative LLC is an innovative marketing, public relations, advertising, website, Internet search engine optimization and print design company. A leading provider for social networking and new media projects, Wilson Monnig also helps clients understand and use new marketing methods to compete in today’s business climate.

The group’s nationwide client base includes companies in real estate, agriculture, automotive, folk artisans, personal fitness and entrepreneurial start-ups. Founded by Melissa Wilson in 2006, the company is located in the St. Peters/St. Charles/St. Louis, Missouri, area. Wilson has assembled award winning, experienced talent who are adept at managing client projects from conception through implementation.