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Facebook users are represented on the social network as either a Page, Profile, or Group. The three options offer different opportunities and restrictions, which can impact what you are trying to accomplish on the social network. A little research can help you decide which format is best for your business.

Facebook Profile
A Facebook profile is the login mechanism representing an individual to connect with his or her friends via their profiles. This personal file affords the opportunity for individuals to share their interests, hobbies, links, videos, pictures and games. An easy way to share interests is by clicking the LIKE button on Facebook Pages. By its nature, a Facebook profile is to personally connect with friends that are also on Facebook.
Benefits:
• Security options may be edited to private, semi-private or public
• You can easily change your display name
• You can comment on others posts

Restrictions:
• Only one user per profile
• Tabs and Box items are no longer available

Facebook Page
A Facebook Page is a useful marketing tool within Facebook’s community. Acting as a brand profile, the Page offers many advantages to companies not afforded by the Profile. Pages are advertised, linked to, recommended or shared to friends in the hopes the friend will LIKE the page. When individuals LIKE a page they essentially opt in for real time updates to be shown in their Newsfeed.

Benefits:
• A Page may have multiple administrators to manage the content of the page
• Facebook Pages are now searchable by Google, Yahoo and Bing
• Pages can still have customizable tabs
• Pages may have programmed landing pages for coupons, promotions, or welcome messages
• Advertising on Facebook for Pages or external Websites rivals Google AdWords

Restrictions:
• Unable to revise your display name
• Login is required from a profile name
• A page cannot interact with individual profiles

What’s right for you?
We recommend every business subscribe to a Page vs. a Profile. In the economic environment of Do Not Call lists and Anti SPAM laws a Page offers businesses a marketing shield. The benefits of advertising, customizing tabs and pages is why many Franchisers and Corporations now rely on Facebook instead of their websites for sweepstakes, contests, and charity events. Finally, the HR headache of reassigning the passwords with each employee’s promotion, intern, or management change are relieved with the ability to allow and remove individual profiles from editing pages.

Well social media folks, here comes the end of another week. Here’s a rundown of some important stuff that happened this past week in the world of social media.

Gap Asks Facebook Fans for Alternative Designs to Derided New Logo
Did anyone hear about this incident this past week? Popular clothing maker Gap decided to change their logo for what they called a “a more contemporary, modern expression.” Well, contemporary and modern aside, the social media community exploded with backlash over the new logo. When the company saw how terribly the new logo was received, they’ve opened up Facebook as a means for finding a new one. A great story on how social media affects businesses every day.

7 Resources for Handling Digital Life After Death
So you’ve got your Facebook page running smoothly as well as your Twitter, Linked In, and other social media sites. Well what happens when you die? Does the content simply sit… forever? These 7 tools aim to answer this question.

Build the Perfect Blog Audience for You
If you’re a business and you have a blog, you should be keeping it fresh, updated, and relevant to your clients/readers. Here’s some tips that are often easily forgotten when it comes to blogging.

Here’s some stuff from this past week you might have missed from this past week:

Foursquare had a big downtime this past week, providing the details, the Foursquare team tweeted that they worked most of the night to fix the errors.
Foursquare Explains Yesterday’s 11 Hour Outage: An Overloading Of Database Shards
via TechCrunch.

Also in the social media category, Facebook made some big changes in a press conference this week, including changes to privacy settings, and a revamp of Facebook’s “Groups.”
Facebook Tweaks Allow Friends To Sort Who They Really ‘Like’
via The Wall Street Journal

And finally, #NewTwitter get’s a new search engine.
New Twitter Gets New Search Engine
via Mashable