Social Media Explained: Facebook
July 8th, 2009 | 
Author: In a nutshell
Facebook is a free social networking web site that lets users join networks organized by city, workplace, school, and region connect and interact with other people. People can also search for and add friends who are already registered with the site. Key features on Facebook are the ability for people to send and receive public or private messages, update their personal profiles, and share photos, videos, news stories, as well as comment on them. Currently, Facebook has over 200 million users, worldwide, with an average of 120 people in their individual networks.
Why is it useful?
Businesses and organizations are increasingly using Facebook as a point of contact for customers by creating “fan pages.” When users choose to become fans of a particular product or brand, their entire network of friends is notified and thereby represents the holy grail of marketing: personal endorsement by trusted peers. According to Facebook, more than 6 million users become fans of pages each day.
Top Alternatives
MySpace
Orkut
Ning
Bebo
Windows Live Spaces
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