The Facebook vs MySpace debate is long running.  While many users have profiles on both, some people only utilize one or the other.  For a business, questioning which platform is worth your time and marketing budget is a valid question.

What are Your Customer Demographics?

The MySpace audience is a slightly younger group.  While the average age is 31, a full third of their users are under the age of 17.  Facebook’s average customer age is 36.  Facebook’s male to female ratio is almost even at 57% female, where MySpace is 64% female.

As MySpace has evolved, they have lured more high school users through their customizable pages and heavy focus on music and bands.  Facebook has gone out of their way to appeal to an older generation by being user friendly and looking professional.

Do More People Use Facebook or MySpace?

In early 2010, Facebook boasted more than twice the number of users than MySpace.  While Facebook has grown rapidly over the last few years, MySpace growth has stayed steady or declined.

How Much Time is Spent on Facebook and MySpace by the Average Users?

By January 2010, the amount of time an average user spent on Facebook had grown to over seven hours a month.  While MySpace doesn’t offer as many analytics to the public,vusers spend about a fourth of the amount of time that site as they do Facebook.

The Bottom Line, Which is Better for My Business?

It depends.  If your business targets teenage music lovers, you might be better off focusing your attention on MySpace.  If your business targets any other demographic, Facebook is the better choice.

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