The Second most visited website in the United States is …. FACEBOOK, according to Alexa.com. Businesses continue to struggle how best to utilize this very popular social media. Recent research suggests advertising online with Facebook convert considerably higher that Googles online advertising at usually HALF the price or less.

Another reason businesses are paying attention is the average Facebook user is now 38 years old. Within a 50 mile radius of Saint Louis, MO, there are an estimated  735,500 people, age 25 and older.

Business FACEBOOK users may login as  1. Personal Profile (which can get you marked by FACEBOOK as SPAM), 2. Group Page, or 3. Fan Page . Many businesses choose fan pages to advertise and promote their brand. Here are how some of our favorite uses of Fan Pages:

COUPON Ritz Crackers  Great news for fans — more free samples of new RITZ Munchables! Get them now; supplies are limited! Just go to the Open for Fun Tab and click on the offer.

SWEEPSTAKES Olive Garden Italian Restaurant  We’re giving away 4 trips for 2 to Italy! This is your chance to experience Rome, Florence and our Culinary Institute of Tuscany. Enter once a day for the culinary tour and you could instantly win one of 500 $25 gift cards!

ENGAGING NEWS ESPN  When “Dancing with the Stars” kicks off its new season tonight at 8 ET on ABC, our very own Erin Andrews will be putting her feet to the test against the likes of Chad Ochocinco and gold medalist Evan Lysacek. Who’s your pick to win?

SALES Better Homes and Gardens  From our April issue: Vitamins B and C make cucumber a natural to combat skin swelling and sunburn, and to reinforce skin’s health. Our beauty editor’s picks include Earth Therapeutics Recovery-E Cucumber Eye Pads, $6

DISCUSSION BOARDS St. Louis Children’s Hospital  Send us your nutrition questions by clicking on the “Discussions” tab. In recognition of National Nutrition Month, here is another tip from dietitian Tara Todd. Learn about the most important things to include in your grocery cart.

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