Archive for the ‘Social Media Explained’ Category
Social Media Explained: Flickr
September 18th, 2009 | 
Author: In a nutshell
Flickr gives people a simple way to manage and share their photos and video clips with family, friends and strangers (if you so choose) on the Internet. Since Flickr is owned by Yahoo, you can login to Flickr using a Yahoo email address and password and start uploading your pictures right away. Otherwise, registration is relatively straight forward Flickr offers a very thourough and intuitive Flickr help and support section.
Why is it useful?
Flickr has a wide range of features that appeal to businesses. Among these are the ability to tag and organize photos into a number of different sets and categories and control which users have access to what photos. Flickr also offers a number of ways to upload images to your space – from their web site, by downloading a special uploader to your desktop, or even by emailing them to an email address that is specific to your account. Another useful feature is the variety of widgets and plugins that allow users to embed slideshows or dynamically display thumbnails from your Flickr stream on your own web site. So that when you upload new photos to Flickr, they will automatically display on your site.
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Social Media Explained: Facebook
In a nutshell
Facebook is a free social networking web site that lets users join networks organized by city, workplace, school, and region connect and interact with other people. People can also search for and add friends who are already registered with the site. Key features on Facebook are the ability for people to send and receive public or private messages, update their personal profiles, and share photos, videos, news stories, as well as comment on them. Currently, Facebook has over 200 million users, worldwide, with an average of 120 people in their individual networks.
Why is it useful?
Businesses and organizations are increasingly using Facebook as a point of contact for customers by creating “fan pages.” When users choose to become fans of a particular product or brand, their entire network of friends is notified and thereby represents the holy grail of marketing: personal endorsement by trusted peers. According to Facebook, more than 6 million users become fans of pages each day.
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